Created brand identity. Aureum Re is a blue chip reinsurance company. The name Aureum means gold in Latin. The slanted pyramid shape is similar to that of an A and represents the wealthy, gold pyramids of the Egyptian times. Between the gold color choice and the logo shape, everything about the design represents wealth and gold to show a prosperous insurance business.
Worked with videographer to create content for our CSR campaign on Twitter and LinkedIn. Our 1 month CSR video campaign increased traffic by 61%. Through this campaign we discovered video is a great way to stand out on LinkedIn and connect with B2B brands.